MS Dhoni stated that he strongly identifies with and supports the values that JioMart promotes.

MS Dhoni, a former Indian cricket captain, has been named JioMart’s brand ambassador as of Friday.

The festive marketing of the Indian e-commerce giant was renamed “JioUtsav, Celebrations of India” as well. On October 8, the campaign will go live.

The JioUtsav commercial reinforces the suggestion that Dhoni has provided the country with numerous opportunities to celebrate but has chosen not to partake in them. So, with newfound vitality, he is determined to share all joyous occasions, celebrations, and unique moments with his loved ones, according to a Reliance Retail news release.

According to Sandeep Varaganti, CEO of JioMart, MS Dhoni is the “perfect fit” for the company’s brand ambassador role because of the way he acts, which “just like JioMart” stands for reliability, confidence, and assurance.

“Our new campaign encourages us to enjoy life and all of its special moments with our loved ones, and’shopping’ is an essential part of this revelry,” the company said. A great respect to the success of our efforts to democratize digital shopping is the fact that non-metro regions presently make up about 60% of our total sales. This is a sign of progressive growth, Varaganti stated.

“…Being a homegrown e-commerce brand, they are driven by a purpose to support the digital retail revolution in India,” Dhoni stated. JioMart’s JioUtsav campaign is an acknowledge to the celebration of India and its people. India is recognized for its lively culture, people, and festivals. I’m very excited to join JioMart and take part in the purchasing experiences of millions of Indians.

JioMart stated that it has always prioritized supporting local artisans in its press release on Friday. “The platform currently works with 1000 artisans, selling 1.5 lakh unique products,” stated the statement.

The former Indian cricket the captain will also be featured approving JioMart in a 45-second promotional video as part of the agreement.

In reality, Varaganti gave Dhoni a Madhubani painting created by award-winning artist Ambika Devi from Bihar as part of the advertising shot. This shows that JioMart is committed to not only giving customers the finest products and experiences, but also to making it simple for millions of small- and medium-sized businesses (SMBs) to conduct business.