A social media platform powered by AI is being developed by OpenAI

OpenAI is reportedly venturing into the social media arena, with plans to launch a new platform that leverages its artificial intelligence capabilities. While specific details about how AI will be integrated into this upcoming social app remain unclear, sources suggest it is designed to rival Elon Musk’s X (formerly Twitter) and Meta’s suite of social platforms. Notably, both X and Meta have recently incorporated AI-driven features into their services.

According to The Verge, OpenAI is developing a social network reminiscent of X. Citing several unnamed insiders, the outlet reports that an internal prototype has already been built. This early version is believed to highlight GPT-4o’s image-generation functionality, featuring a public feed where users can likely view shared creations.

The platform, while not yet finalized, appears to blur the lines between content creation and social engagement. Feedback about the prototype has reportedly been gathered from individuals outside OpenAI, though it remains uncertain whether this will evolve into a standalone application or become an integrated feature within ChatGPT. It’s worth noting that OpenAI’s video creation tool, Sora, includes a similar content feed, though it lacks the community-oriented features typically associated with social media, such as creator profiles or interaction tools.

From the available information, OpenAI’s concept seems to center on an AI-first content platform enhanced with social elements, as opposed to traditional social networks that are layering in AI functionality.

X and Meta would become more competitive if OpenAI moves along with this plan. Elon Musk, who owns X and has publicly criticized OpenAI’s leadership and business direction, has previously filed a lawsuit against the company and even made an unsuccessful attempt to acquire it. In response, OpenAI CEO Sam Altman said, “But if you want, we can buy Twitter for $9.74 billion.”

Earlier this year, reports also indicated Meta was preparing to launch a standalone AI chatbot app to compete with ChatGPT. “Okay, fine, maybe we’ll do a social app,” Altman replied, implying the potential causes of this recent development.