BMW India Q1 2024 Sales: Fueling Triumph as Expansion Reachs New Heights

The first quarter of 2024 saw BMW Group India perform exceptionally well, with Q1 2024 showing strong growth across a number of categories. With respect to automobile deliveries, BMW Group India reported 3,680 units, a significant 51 percent rise from Q1 2023. There were 2,432 units delivered overall the year prior. This means that there was a 1,248 unit difference between the two times.

MINI Impact: An Upward Trend is Observed in Q1 2024

When the stats are broken down, BMW sold 3,510 units, which is a remarkable amount considering that they sold 2,320 units in the first quarter of 2023. representing a 51 percent growth difference of 1,190 units from Q1 2023. The MINI brand’s share of the total sales was 170 units, up from 112 units during the same period the previous year—a difference of 58 units.

The capacity of BMW Group to satisfy a wide range of preferences and tastes in the Indian market is demonstrated by this diverse sales portfolio. It allows for noteworthy development and growth. 1,810 motorcycles were delivered by BMW Motorrad. We had a fantastic end to 2023 and are off to a tremendous start in 2024.

Benefits to the Environment: BMW India Q1 2024 Electric Vehicle Sales Up

In Q1 2024, EV sales were 211 units, up from 167 units in Q1 2023. This is a noteworthy 26 percent rise. indicating a rise in the use of and interest in sustainable mobility solutions. The BMW i7 is leading the way in the electric vehicle market and is still receiving praise and attention. Anticipation also surrounds the upcoming BMW i5. One of the main factors contributing to BMW Group India’s sales development was the rise in luxury cars. The segment experienced a 152% increase from Q1 2023. As the best-selling vehicle, the BMW X7 Sports Activity Vehicle (SAV) was notable.

BMW India Q1 2024 SAV Segment Gains Traction, Creating X1 Excitement

In Q1 2024, the SAV segment accounted for a significant 54% of overall sales, continuing to dominate the BMW Group India sales landscape. With the newly released X1 driving sales momentum at a 20 percent contribution, this segment had exceptional growth of 62 percent over the same period last year. With a 16 percent market share in the executive car class, the BMW 3 Series continued to dominate.

Vikram Pawah, President, BMW Group India said, “BMW Group India has posted strong performance in the first quarter of the year. Breaking earlier records, Q1 car sales achieved new heights with successful growth of +51%! Our firm leadership in the luxury electric car market remains undisputed thanks to the most diverse range of products. The exclusive BMW Luxury Class has also assumed a segment-leading position. Our key car models are at the top of their game and with significant new launches in the pipeline, we will raise the heat in luxury market.”