Rei Prendi is one of the early experts in the field of digital marketing when this channel was just a new name in the marketing communication mix. His deep-rooted understanding of technical, analytical, and communication strategies makes him one of the stalwarts in the field.

Even in early 2000, many businesses would ask if they needed to have a digital presence to scale their ventures. Standing today, this is no longer a legitimate question since the answer is a resounding yes. Rei Prendi is a digital marketer who helps businesses scale their ventures manifolds by helping them generate quality leads leading to conversions or sales. But Rei Prendi was not born with his analytics skills in the online space. Though he was aware of the potential of the space in his early years, it was only until his own Facebook account was hacked that he quickly pulled up his socks to learn about the backend processes and understand the security loopholes in the systems. “It started in Albania in 2010 when my Facebook account got hacked. I was very worried about this and started coding, learning about bugs, and security issues.” And thus, started Rei’s journey of unraveling social media mysteries to ultimately becoming a marvel in the field.

Must-knows of digital marketing to achieve success

For Rei, he provides advisory services to growth ventures of all sizes who seek to leverage the power of social media to meet their business objectives, be it creating brand awareness, generating advocates, or pushing customers to make purchases. Knowing the right objective is the cornerstone behind starting a campaign in digital media, whether it’s organic or paid media. Next comes the stage of conducting a social media and content audit to have a deeper understanding of the existing campaigns and their performances. It is also wise to undertake a competitor analysis at this stage to learn about industry benchmarks. Next comes the stage to don your creative thinking hat and infuse life into your social media accounts. This is where businesses get the chance to grab their target users’ attention. One of the biggest advantages of digital marketing vis-à-vis traditional marketing channels is that it can be monitored in real-time. This gives marketers the scope to pause the campaign if it is not achieving its desired results and optimize it in real-time. For Rei, being innovative is one of his key strengths, which plays an integral part in achieving success towards engagements that he pursues in the digital space.

From challenges to charms in digital media

Rei Prendi loves the evolving nature of social media, where every moment, there is some new challenge to uncover and address. This makes his entire experience working with digital marketing tools and techniques exciting and inspiring at the same time. Very few people can say that about their jobs. Rei is one of the earliest experts in this field that is booming with specialists these days. He has seen the digital space from its nascent stage to maturity. With his years of experience on his back, Rei is the go-to person for all digital marketing consulting and execution services that most businesses still find hard to grapple with.

At present, Rei heads Elektronika.al and works in the field of marketing as an influencer, digital expert, and content creator on Instagram, Facebook, and TikTok. He helps clients with 360 services, from creating communication strategies, dealing with privacy concerns to creating robust consumer-focused campaigns.