Beauty icons have always set new trends in styling, make-up and personal care. The emergence of social media has lent another dimension to them.The face of marketing beauty products and services has assumed a digital look. Expertsthese daystake to social media for sharing their valuable insights. The competition has increased further, with the leaders being the ones having emotional connectwith their patrons. What counts the most is the uniqueness and trendiness of one’s content, and engagement with the followers.

Meet Melina Taj from Iran, who has emerged as a big social media influencer today, with her stunning looks, iconic personality and intriguing beauty tips. From her childhood days, she was inclined towards arts, with a passion formake-up and styling. While, make-up artwas her first love, Melinaalso had a penchant for teaching. However, having a creative bent of mind, she pursued a degree in architecture and costume designing, and graduated in the same. Eventually, Melina was led to work as a professional make-up artist and become a beauty blogger. After working relentlessly in the beauty niche for several years, she rose to fame on social media in 2018. Today, she has over 1.4 million followers on Instagram and thousands of subscribers for her YouTube Channel.

Sharing her secret of success, Melina attributes itmuch to her love for meeting new people. What made a difference to her growing followers, was her going an extra mile to understand their needs for make-up, preferred outfit, and beauty care. Based on what her followers looked forward to seeing next, shewould alwaystry to live up to it. The most recent was her innovative makeup tutorial and homemade mask ideas for Covid-19 lockdown. Melina affirmed, “Maintaining a strong relationship with my followers helped me become a leading beauty influencer today.” She also acknowledged that ideas from other bloggers, YouTubers, andchasing latest trendshelped her significantly.

Melina has been the first from Iran to be invited for a lecture on beauty marketing at an international forum. It was also unprecedented on her part to collaborate with eminent brands like Swarovski, Nars and Bobbi Brown. She even appeared in a popular TV series broadcast on Iran TV. With her personal charms and new-age mantra for looking beautiful, Melina has indeed set new normsfor beauty bloggers and influencers!