According to Bloomberg, Chinese retailers have reduced the price of the iPhone 15 in an effort to increase demand.

China has not been kind to the iPhone 15 family since its launch. The main causes of Apple’s current phones’ poor performance in the largest smartphone market in the world are the flagging Chinese economy, the prohibition on the use of the iPhone in state-sponsored businesses and government institutions, and the rise of Huawei.

Alibaba Group-owned Chinese retailer Tmall has slashed the price of the iPhone 15 Pro Max by $180, or $60 more than it was last year at this time. A similar offer is also being offered by well-known retailer JD.com.

According to Reuters, in an effort to spur demand, several stores have also lowered the price of the iPhone 14 Pro by 10%.

While there is currently no discount available on Apple’s official website for the newest models in China, the company did lower prices by as much as $70 in January. The company was giving away its new models for the first time in years.

According to Counterpoint Research, Apple is also responsible for the most recent discounts. The business is allegedly “offering a short-term promotional price to third-party channels as an early promotion for International Women’s Day.”

In the future, Chinese buyers could anticipate more of these discounts, since Counterpoint Research has noted that the country’s iPhone sales are “becoming increasingly dependent on promotions.”

The pressure from Vivo and Oppo, two other Chinese businesses, is also growing. According to IDC, iPhone sales fell by 10% in January compared to the same month last year, while Huawei’s rose by triple digits.

According to a Bloomberg study from November, given the lengthening smartphone refresh cycle, demand for the iPhone 15 may plateau in the US. Despite this, Apple continues to outperform other manufacturers, with seven of the 10 most popular phones worldwide in 2023 being iPhones.