The Start menu in Windows 11 has a lot of potential, but it’s not quite there yet. A former Microsoft employee recently described the Start menu’s performance as “comically bad,” and the statement gained enough traction to urge Microsoft employees to take notice. Microsoft’s controversial menu will now have an additional drawback when it starts to roll out advertisements on the beta platform.

The Windows 11 Insider Preview Build 22635.3495 (KB5037000) is currently available on the beta channel, as previously mentioned on the Windows Insider Blog. On its website, Microsoft details every change, some of which are a bit concerning more than others. Thankfully, Microsoft doesn’t typically conceal these controversial updates from users, as seen by the fact that it opens the patch notes by announcing that there would be advertisements on the Start menu.

To Microsoft’s credit, the business refers to the appropriate apps that are easily accessible on the Microsoft Store as “recommendations” rather than openly declaring that they are advertisements. However, the massive Redmond company has given a way out if you’re not keen to be “recommended” things:

Turning off the toggle for “Show recommendations for tips, app promotions, and more” can be done by navigating to Settings > Personalization > Start.

The Spotlight feature in Windows 11 is becoming more helpful:

Thankfully, there are some positive aspects to this build. Additionally, the update will simplify the process of customizing what you see through Windows Spotlight, which organizes desktop backgrounds automatically. If you’re not happy with the image Windows Spotlight has presented to you, you can now instruct it to change it. Additionally, you can mark which images you like and don’t like, which helps Windows Spotlight better understand your tastes going forward.

Now, Copilot can emerge into its own window:

And lastly, this new release features something specifically for you if you enjoy using Copilot but detest having it stick out of the side of your screen. You may now move Copilot into its own window and remove it from the sidebar. You can move it, resize it, and handle it just like any other window once it has popped out. Additionally, according to Microsoft, Copilot received more “under-the-hood improvements,” though they did not specify what these were.