Reliance Retail Ventures Limited (RRVL)’s FMCG division, Reliance Consumer Products Limited (RCPL), a wholly-owned subsidiary, said on Wednesday that it has partnered together with Elephant House, a company based in Sri Lanka, to produce, market, distribute, and sell beverages under the Elephant House brand all over India.

The collaboration is consistent with RCPL’s prior partnerships and acquisitions, which have enabled it to expand its beverage portfolio, which currently includes brands including Raskik, Sosyo, and Campa.

The largest listed corporation in Sri Lanka, John Keells Holdings PLC, owns Elephant House through its subsidiary, Ceylon Cold Stores PLC. It produces and markets a number of drinks under the Elephant House brand, such as Necto, Cream Soda, EGB (Ginger Beer), Orange Barley, and Lemonade.

“Elephant House, which enjoys strong market credibility, is an iconic brand with deep-rooted heritage,” stated Ketan Mody, COO of Reliance Consumer Products Limited. By this cooperation, we will be able to give our Indian consumers a great choice and value proposition through high-quality products, in addition to adding its beloved beverages to our expanding FMCG offering. Reliance, which has been in charge of a number of well-known international brands in India for more than 150 years, is well-suited to grow Elephant House’s established consumer brand.

The John Keells Group Chairperson, Krishan Balendra, declared, “We are pleased to announce the Elephant House brand’s entry into the Indian market. Our collaboration with Reliance Consumer Products Limited is a major step forward for our heritage brand and demonstrates our dedication to reaching out to new customer groups with our premium products. We are excited about the chance this collaboration presents to offer innovative and refreshing beverage options to satisfy the wide range of Indian consumers’ tastes.

Moreover, RCPL is expanding its multi-channel operations quickly in order to reach a wider range of consumers in various areas. Presently, the company has a diverse portfolio of FMCG products that includes well-known beverage brands, a wide range of confectionery products like Lotus Chocolates, Toffeeman, and snacks like Alan’s Bugles and Masti Oye, in addition to Maliban, the leading biscuit brand in Sri Lanka, and everyday convenience items and staples under the Independence brand. It sells goods for the home and body, including dishwashing solutions, laundry detergent, soaps, and toilet cleaners.