Perhaps take a seat if you’re waiting for the commotion over generative AI to subside. The artificial intelligence craze isn’t going away, which will be painfully clear at this year’s CES.

On January 9, the largest yearly gathering in the US for the consumer electronics sector, CES, will return to Las Vegas. Over the course of four days, a vast and lively tech bazaar takes place, with expo rooms brimming with new devices, optimistic businesses, and ambitious prototypes. At CES, sales and distribution agreements are signed, concept cars cruise congested streets, and both tech journalists and attendees scour the exhibit halls in search of the most innovative new items. Additionally, a lot of the new items this year will have copious amounts of AI added to them.

The concept of generative AI technology lingered in the public eye for many years. When OpenAI released the initial version of ChaptGPT in November 2022, it finally gained attention. The introduction of the new, shiny chatbot started an arms race in AI. There wasn’t much debate about GenAI in January of last year in Las Vegas, CES, because the ripple effects of this eruption had not yet completely overwhelmed the tech world. Consequently, looking back, CES 2023 appears nearly archaic, coming just six weeks behind the biggest technical advancement since the smartphone.

In 2024, that will not be the case. Anshel Sag of Moor Insights & Strategy notes, “We didn’t get the full CES fire hose of AI announcements last year like we’re going to have.” “This year is going to be a tsunami, if you thought it was a wave last year.”

At CES, artificial intelligence will be present in everything from vehicles to scooters to headphones, cameras, speakers, and TVs. Sometimes, these solutions will just provide an additional method to use a ChatGPT-like question-and-answer service for spoken commands. In other instances, though, the advancements could seem more significant. It’s anticipated that firms like AMD, Qualcomm, and Intel will release processors that enable AI services on the devices that use them. Computer vision, voice-to-text services, and generative computing would all feel more responsive with these chips because they would execute AI tasks locally rather than requiring a request to be sent to a server in the cloud and then waiting for a response.

The story of industry trends is shaped during CES. That’s what Sag predicts will happen given the proliferation of AI at CES. According to Sag, “AI is just going to overwhelm everything.” “Some people will just get tired of it because it will be so dominating and commonplace.”
Although artificial intelligence capabilities may be hailed this year, according to Gary Shapiro, CEO of the Consumer Technology Association, the organization that organizes CES, the technology will soon become ordinary and fade into the background.

According to Shapiro, “AI is almost like the internet; it’s a huge ingredient that’s not going away.” “At CES, companies don’t just show up and say, ‘This is the internet.'” It will be intriguing to observe how they apply generative artificial intelligence.

Though AI-powered computer chips that mimic human interactions might be the highlight of CES, there are many other trends to keep an eye out for.
Though businesses like Honda have hinted at intentions to unveil new electric vehicles at CES, the automotive sector won’t take center stage as much as it did in previous years. Additionally, there will be a stronger focus on health technology, with beauty tech taking center stage for the first time in CES history and featuring a keynote speech from L’Oréal, a French personal care firm.