It appears that Apple is falling behind a little in the fight for AI. Significant AI announcements have been absent from Cupertino headquarters, despite the fact that the main tech companies and their rivals-including Google, Meta, and even Samsung-have either declared or plan to implement generative AI enhancements into their products. Apple didn’t emphasize artificial intelligence at all, even during the recent iPhone 15 unveiling. This disappointed several fans who were expecting some exciting news about the newest technology. But in 2024, Apple intends to make significant advancements in AI.

According to Bloomberg’s Mark Gurman, Apple intends to unveil a number of generative AI-based tools for its product line, which includes the iPhone, during its Worldwide Developers Conference (WWDC) in June. According to the source, Apple intends to release iOS 18, the new iOS software upgrade, together with its generative AI services. Numerous new AI-backed capabilities, such as auto-summarising and auto-complete for core apps, AI integration into services like Apple Music, a makeover for Siri’s help, and the introduction of new AI-based tools for developers are all part of these upcoming improvements.

According to the source, Apple has been quietly testing its “Ajax” language framework since the beginning of 2023, with major goals to integrate AI intelligence into its devices. With features like auto-completion in Pages and Keynote and AI-powered playlists in Apple Music, the Ajax LLM aims to improve user experiences and streamline workflows throughout the Apple ecosystem. Apple may offer AppleCare troubleshooting an AI makeover with its LLM.

Even though Apple may eventually reveal its AI improvements, the release of these features will happen gradually. They won’t be completely experienced by users until 2025. According to reports, “the totality of Apple’s generative AI vision will take at least until 2025 to fully scale.” Apple may be falling behind rivals such as Samsung in their efforts to catch up in the AI race, despite their best efforts. On January 17, the Korean tech giant is set to unveil the Samsung Galaxy S24 series, which will be its first AI-powered phone.

In 2024, Apple will launch a new product line:

Beyond the excitement surrounding AI developments, 2024 is also expected to bring a number of new Apple products, the most anticipated of which will be the highly anticipated Vision Pro along with the next generation of MacBooks, iPhones, and other devices. The Vision Pro headset is anticipated to be released in February, signaling the beginning of the year’s rumored launches. In March, updated iPad Pro models with bigger screens, OLED technology, the powerful M3 CPU, and a variety of additional accessories will be released. Apple may potentially introduce a new iPad Air series later in March, perhaps with a larger 12.9-inch model.

Apple is anticipated to provide sneak peeks of its upcoming software updates for a number of products, including watchOS 11, iOS 18, iPadOS 18, macOS 15, visionOS 2, and tvOS 18, later during WWDC, likely in June-as per the most current announcement dates. Apple might possibly offer a sneak peek at the much anticipated M3 Ultra Mac Studio. In addition, an updated Apple TV 4K with a better chip may be released in the first part of the year.

September is expected to see the release of the iPhone 16, which will have the Action button and the ability to capture spatial video. The iPhone 16 Pro is anticipated to launch concurrently with bigger screens, a 48-megapixel Ultra Wide camera, and a new “Capture button.” Around the same time, Apple is expected to reveal the “Apple Watch X,” as well as fourth-generation and updated AirPods Max that support USB-C.

The seventh-generation iPad mini, the eleventh-generation iPad, and a new Mac mini with the M3 and M3 Pro chips may be released by Apple before the year ends. It’s also possible that new MacBook Pros with M4 series chips will be released; however, it’s unclear when they will be released precisely.