What’s the biggest professional risk you’ve taken?

The biggest professional risk I’ve taken was leaving the military and building my business without any income first. In hindsight, I should’ve taken a part-time sales job to help build my skills while I worked on my business. I ended up promoting a lot of offers thinking they were great, but not realizing they weren’t because I didn’t do my due diligence. Even though I made some money, I eventually discovered the products weren’t as good as I thought, which hurt my reputation with customers. While it worked out and I’ve certainly learned a lot along the way, I could’ve saved myself years of trouble by not jumping all-in from day 1.

What’s the biggest lesson you’ve learned in your career?        

People change over time. It’s not right or wrong; it’s just what is. Make sure your business is never dependent on any of them sticking around (including you).

What advice would you give to your younger self?        

Learn online advertising about a decade sooner than I did. I could’ve made a ton of money online while I was deployed to Iraq. Instead, I just read a lot of books during my time off. It wasn’t a bad way to pass the time, but I would’ve preferred to have that income stream.

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