An upcoming episode of Shark Tank India Season 4 is set to showcase the founders of Sonic Lamb Headphones, creating a compelling moment as they present their innovative product while Aman Gupta, co-founder and Chief Marketing Officer of boAt Lifestyle, watches from the panel of sharks.

Shark Tank India has evolved into more than just a reality show where budding entrepreneurs seek investments for their ventures. It has become a hub of high-stakes drama, often rivaling other shows in intensity and intrigue. With the fourth season premiering on January 6, the makers have been ramping up anticipation with a series of teasers, each promising even more excitement than the last.

One such teaser hints at the bold dynamic this season, as entrepreneurs introduce products that directly challenge the brands owned by the sharks themselves. In one of the highlighted episodes, the founders of Sonic Lamb Headphones take the stage to pitch their product, claiming it surpasses boAt’s offerings in quality and experience—a bold statement given Gupta’s presence among the investors.

One of the co-founders, Navajith, says, “Sonic Lamb lets users feel the music”. “Are you implying you can outperform boAt?” asks Emcure Pharmaceuticals Executive Director Namita Thapar while Navajith and his partner Jagath outline the characteristics of their product. Gupta responds with a sardonic nod that quietly conveys his disapproval of the assertion.

The interaction grows more intense when Anupam Mittal, founder of Shaadi.com and People Group, challenges the duo, “Are you saying you’re taking boAt head-on, claiming to be better at the same price point?” As Sonic Lamb’s founders firmly hold onto their position, Gupta’s patience is stretched to the breaking point.

“Sonic Lamb makes you Feeeeelll the music!” is the tagline humorously ends the teaser. Will the Sharks, however, share this sentiment? making the audience curious to see how the pitch goes and if the sharks will bite.