Apple is reportedly preparing to launch a dedicated service for event management and invitations, potentially as early as this week, according to a recent newsletter from Bloomberg’s Mark Gurman. This new feature is expected to be integrated with iCloud and could be part of Apple’s ongoing efforts to enhance its Calendar app. The anticipated service aligns with the company’s latest software update for iPhones, which was rolled out to users just last week.

Dubbed ‘Confetti,’ this new offering is expected to provide a streamlined way to invite people to various gatherings, whether it be casual parties, formal functions, or professional meetings. Gurman’s report suggests that Apple intends to introduce this iCloud-based tool internally in the coming days. The feature is said to be connected to the recent iOS 18.3 update, which introduced several enhancements, including refinements to the Apple Intelligence-powered notification summaries.

At this stage, it remains uncertain whether Apple will present ‘Confetti’ as a standalone application or as an embedded feature within existing apps like Messages or Calendar. However, earlier leaks suggested that the company had been working on an application called ‘Invites,’ aimed at helping users efficiently coordinate and manage event planning. This tool is believed to facilitate organizing meetings and distributing invitations for both in-person and virtual gatherings. With this feature, users may be able to see a list of invitees and track RSVPs in real time, ensuring better coordination and event planning.

References to this new functionality were allegedly found in the latest beta version of iOS 18.3’s code, hinting at its imminent introduction. While Apple’s current Calendar app already includes some event-related features, ‘Confetti’ may distinguish itself with more advanced capabilities. Reports indicate that the new service will offer deep iCloud integration, potentially even a web-based version accessible through iCloud.com. Additionally, it could leverage a system component known as GroupKit, which enables seamless communication and content sharing between different apps, users, and groups through Apple’s ecosystem.

With this move, Apple appears to be focusing on refining the way users manage social and professional engagements, bringing a more interactive and organized experience to event planning. If the speculations hold true, this feature could add a new dimension to Apple’s suite of productivity tools, making it easier for users to coordinate events with their contacts across devices.

Topics #apple #Calendar App #Cloud Computing #Confetti #iCloud #iCloud-based service #Launch #Mark gurman #news